Good news: the RUSA store is now open online. There's lots of great merchandise for you randonneurs on your next brevet.
My favorite item is something for a rainy day: The RUSA handbook, which is chock-full of information by folks like Bill Bryant and Don Hamilton. Look closely at the cover and you'll see Fleche Wound teammates Greg Schild and John D'Elia. The photo was taken by another teammate, Cap'n John Ende, during PBP03.